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Chris King, founder
of King Cycle Group, got his machining experience working
in the precise and demanding world of medical equipment manufacturing.
He designed the original Chris King Headset in 1976 in his
spare time and was immediately faced with staggering local
and regional demand. In 1977, Chris started King Manufacturing,
a contract machine shop jobbing to the medical, microwave,
cryogenic, and aerospace industries. During these years, Chris
gained valuable business experience while honing his manufacturing,
CNC machining, job planning and tool design skills.
Headset production continued during these years,
seeding the regional and national market and developing a
strong yet quiet reputation as one of the most exclusive and
elite bicycle components available. However, due to the time
requirements of other contracted jobs, headset sales never
represented more than 10% of the business.
In 1987 Chris sold King Manufacturing to Medical Concepts
Inc. (MCI - now known as Karl Storz Imaging), a medical video
imaging development and manufacturing company where he spent
the next 4 years as the Manufacturing Department Manager.
During this time, MCI developed a program combining world
class management and manufacturing techniques to become a
30-million-dollar-a-year leader in its industry. Chris was
later able to utilize many of these concepts while developing
his new company, King Cycle Group, which he started during
his tenure at MCI to continue production of the Chris King
Headset.
Through the years, the strong but quiet reputation
grew into a 'cult' following of road racing cyclists across
the country. These convinced customers then became evangelists
of the Chris King Headset in the late 80's as the rapidly
growing mountain bike market demanded components that could
withstand the harsh punishment of off-road riding. The word
was spreading and the demand for Chris King's headsets was
growing at a rapid rate.
By 1991, the demand for Chris King's components
had increased to a level requiring Chris' full time attention.
Sales orders had significantly exceeded production and back
order lead times were growing to unacceptable lengths. Chris
left MCI and committed 100% to his new venture, King Cycle
Group. By combining his manufacturing and design talents with
the World Class Management skills learned at MCI, Chris quickly
caught up with back orders and was soon on his way. Sales
doubled during the following years and he never looked back.
Once settled into a groove, producing headsets
at a satisfying rate, King Cycle Group turned their efforts
to developing new products. In 1993, we started work on three
new products. The design objective was to be ground breaking
and unique while still upholding a reputation as the best.
During the course of this development work, patents were applied
for, and granted.
As the demand for King Products continued to
increase, it seemed less and less likely that Santa Barbara
would be the final home of King Cycle Group. High real estate
prices and costs of living made it difficult for King employees
to live and work there. More and more often, King employees
would drive through 2 hours of heavy southern California traffic
to get to work each day. Enough was enough. The search for
a new home began.
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